While it would have been nice if the supporting characters were just as well developed (Candys entire purpose seems to be to enter a scene, taunt Jane, and then leave), Jane is a compelling figure, and its unfortunate that the film doesnt match her complexity. Gonis second term as president barely lasted a year, after his plans to allow an international consortium to build a pipeline and ship Bolivian natural gas to North America at dirt-cheap prices sparked a massive popular uprising. A knock on the door reveals Eddie, saddened and angry, who tells her about the IMF plan. The last movie I reviewed was Burnt, which was called a comedy by many, but I found it not to be a comedy at alljust a drama with occasional humor. "Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. Whats ultimately most frustrating is the evidence that the makers of this movie were fully capable of creating something as smart and ruthless as its lead character. Can Hollywood find a way to take the political consultant character in a new direction? Our Brand is Crisis may be director David Gordon Green's most sterile picture yet, but it's redeemed somewhat by Sandra Bullock's lead performance, as well as a talented ensemble cast . The film is directed by David. Thats why in a time of ever-greater political chaos, the character rings so false. To handle this scandal, Castillo is interviewed on TV and explains it was a visit to his son, who IS a member of the cult, and he had to wear the robe. Played for laughs? Some reviews said it was ambiguous. The cinematic trope has retroactively kept a light on devilish George H.W. In case the true story behind the baffling and approximately well-intentioned Sandra Bullock star vehicle Our Brand Is Crisis makes any difference, here it is: Way back in the innocent days of 2002 (Im kidding about innocent), the high-powered political consulting firm Greenberg Carville Shrum parachuted into Bolivia to take up the cause of a struggling presidential candidate named Gonzalo Snchez de Lozada, universally known as Goni. Rachel Boynton, a documentary director whose work focuses on ideology, politics and power (her most recent movie, Big Men, is about the global workings of the oil industry), came along and made an extraordinary film about that campaign, whose title was drawn from a telling phrase coined by one of the GCS consultants. Did Cirie go too far by bringing family matters into the game? I found the film to be very interesting, and all the cast put on some of their best performances Ive seen. That's true even in "Our Brand Is Crisis," a . Answer, Does HIGH MORAL CHARACTER matter in political leaders? What makes this fictionalized Our Brand Is Crisis worth noticing to the extent it is, which isnt much is that the filmmakers probably believe they are delivering roughly the same message as Boyntons documentary did, but in fact the most important aspects of this striking story has been scrubbed away or laundered into Hollywood-style pseudo-psychological neutrality. He cant reconcile that her success also makes her a bad person. Send your questions or comments about this or any other spoiler to: THEMOVIESPOILER.com. ", "Toronto Review: Sandra Bullock Carries Our Brand Is Crisis", "Sandra Bullock Adds Gravity to Bolivian Political Satire", https://en.wikipedia.org/w/index.php?title=Our_Brand_Is_Crisis_(2015_film)&oldid=1134072378, Tilda Del Toro as Pedro Castillo's secretary, This page was last edited on 16 January 2023, at 22:01. [27] Peter Debruge from Variety thought that Jane Bodine, played by Bullock, "is easily one of the best female roles of the last 10 years,"[28] while Benjamn Lee from The Guardian wrote that "Bullock seems blissfully unaware of the films faults and delivers a performance that expertly plays on her strengths - her comic timing, wasted in lesser, plane-ready comedies, is on top form and she imbues her neurotic character with more than the thinly sketched quirks provided on the page; she commands a room when needed, perfects scenes of physical comedy and even turns a climax of forced sentiment into something poignant and believable"; he concluded that "while the film is patchy, Bullock's brand is confidently crisis-free". "Our Brand is Crisis" was one of these pleasant surprises. A bra is used as a slingshot, and two shirtless men are briefly shown. The premise doesn't really show up until the end of the movie. January 14, 2016. Back at the hotel room, Jane is with Eddie and his brothers, ordering room service and still drunk. Ben jumps out and yells, get in the car, what are you doing? And even hes not even that close. Bodine had fled the consulting scene for years after an eruption of conscience that pushed her to mental breakdown, sobriety, and pottery. Jane insist they go negative in spite of this, but Castillo says no. The firm brings in "Calamity" Jane Bodine to manage Castillo's fledging campaign. This is a competent film that shows how foxy political campaigns can be. When she starts giving it back to himpsyching him outthe movie gets really good. It is only after Bodine arranges for the distribution of a flyer accusing Castillo of a long-ago affair (and blaming it on the opposition) does she finally get him to agree to smear his opponents. Castillo promises the people that will happen if hes elected. Even worse, it turns out to be a humanist, socialist, anti-capitalist message about "the people" rising up to establish some sort of vague communist brotherhood centered . Still offensive? She explains its not relevant whether its true. The pottery business is explained forthwith, lest were worried about some Ghost influence. Then Jane figures out a hook: To make Castillo more attractive than the frontrunner (a young, engaged populist who represents hope and change), she has to sell the idea that the country doesnt need someone, well, likable. This is the meaning of the title. In David Gordon Green's OUR BRAND IS CRISIS, the film is obviously in existence to point out how politics, no matter the nation, are used in gaining votes from image rather than truth. Candy reveals it was him (via a friend of a friend) who anonymously suggested to the Castillo campaign to hire Jane. It's a case study, if nothing else, of starting with a dubious idea and making it downright awful. Principal photography began on September 29, 2014, in New Orleans, Louisiana. Thanks for reading the spoiler. A senior advisor expresses dismay that she has been hired but all shes doing is sunning herself. When the gunfire stops, the camera moves in on a boy sitting on the steps of a building, his head partly covered by his coat as if hes grabbing a nap. Castillo's bus is stopped by a group of protesters who don't want the International Monetary Fund in Bolivia. In 2002, Bolivian politician Pedro Castillo hires an American political consulting firm (based on James Carville's Greenberg Carville Shrum firm) to help him win the 2002 Bolivian presidential election. They reluctantly agree, but the city is in gridlock due to the protests, which are on the verge of becoming riots. She describes the Daisy advertisement, which ran exactly once, that turned the election for Lyndon Johnson over Barry Goldwater. He has written for a host of other publications and resides in Brooklyn. Though not without its entertaining momentsthe cast, led by Sandra Bullock, is energetic, sharp and gets a fair number of juicy bits to rock out with. It starts out with big promises and ends up with jackshit happening.". (R. 107 minutes.) Unfortunately, the quote is actually from Joseph Goebbels, Adolf Hitler's minister of propaganda. Exactly who decided that a widely disliked candidate in such a small country merited such attention, alongside such star GCS clients as Tony Blair, the Israeli Labor Party and the Canadian Liberal Party? The disillusioned Eduardo joins his brothers at a demonstration of people demanding change. Starring Sandra Bullock and Billy Bob Thornton. Walking into the room with the campaign team, she gives a fiery and inspirational speech about how important it is to go negative, and that anybody with a problem with that will be given a set of balls. Please share it with your friends rnum=Math.round(Math.random() * 100000); Written by Peter Straughan, and according to its credits inspired by the 2005 documentary film of the same name, Our Brand is Crisis uneasily mixes the star vehicle with the screwball-political-comedy/satire with the (half-heartedly, in the end) impassioned call to social consciousness arms. Their main tactic is to emphasize the many problems of the economy and present . [10] On October 13, 2014, Participant Media announced that they would co-finance the film with Warner, while Jeffrey Skoll and Jonathan King would executive produce, along with Bullock and Stuart M. Castillo promises them that he will not invite the IMF without a public referendum. Illustration by Hudson Christie. However, Castillo refuses to give permission for the team to do so. Either the character repents, and you have a cornball ending, or the character doesnt, and you have a soapy endorsement of sociopathy. She offers to reluctantly resign, but Castillo keeps her on. It received mixed reviews, despite Bullock's performance being largely praised, and was a box office disappointment. GCS brings in Jane Bodine to manage the campaign in Bolivia--battling her arch-nemesis, the opposition's political consultant Pat Candy. The go-to source for comic book and superhero movie fans. She tells him shes going home tomorrow. He suggests maybe later they can go out. It already has. A bus race ensues around dangerous bends and cliffs. That remains a question shrouded in mystery, but we could probably come up with some decent guesses. document.write(ts+'script src="http://www.burstnet.com/cgi-bin/ads/ad12539a.cgi/v=2.3S/sz=728x90A|970x66A/'+rnum+'/'+nf+'RETURN-CODE/JS/">'+ts+'/script>'); You can send in your spoiler to other movies by going here. Our Brand is Crisis hits a lot of clunky notes and the end is unforgivably cornball, but it's still one of the liveliest political black comedies I've seen in a while. Jane says that Pat Candy is behind the fliers. Although she was once a wunderkind of the political strategy community, she lost her last four campaigns, the speculation that being the reason she dropped out of sight. Jane expresses to Ben that she still gets nauseous whenever she sees Castillo. Mick LaSalle. [11], Principal photography on the film began on September 29, 2014 in New Orleans, Louisiana, using 35mm film. [16], On August 21, 2014, Bullock's casting was confirmed, playing a retired political consultant called 'Calamity' Jane Bodine, and David Gordon Green was set to direct the film. Theres no redemption to be found with the people who are ruining liveswho have no belief in politicians or voters; people who have basically given up on humanity and play with public policy like a kid with a loaded gun. As the site's Chief Film Critic, he has authored hundreds of reviews and covered major film festivals including the Toronto International Film Festival and the Sundance Film Festival. Read full review SEE ALL 35 REVIEWS User Score Write a Review 6.4 Positive: 23 He is a crook. Eddie is delivering a framed photograph to now President-Elect Castillos Senate offices. The more you understand politics, the more it obliterates idealism and eventually all you see is a rigged game masquerading as a grand-scale optimism. All rights reserved. Later at her hotel room, she is still nauseous from the elevation. Rivera then repeats the quote Jane told Candy. Back on the bus, Castillo explain to Eddie that an effective leader is a father to the people, and that sometimes a father must be strict. On a scale of laminated-eyebrow drama to Lemon Lady Secrets. Jane suggests that Castillo reveal everything that could be used against him, but he refuses. [3], The film opened on October 30, 2015, alongside Burnt and Scouts Guide to the Zombie Apocalypse. She meets the campaign team but stays in the background at the first meeting, clearly feeling ill. Digital rental or purchase allows you to instantly stream and download to watch anywhere and anytime on your favorite devices. She is unable to breath and is using an oxygen mask on the car ride to campaign headquarters. Copyright 2023 Salon.com, LLC. What makes the campaign more personal for her is that Pat Candy is working for Rivera--their professional and personal history goes all the way back to her first-ever political campaign. OUR BRAND IS CRISIS barely holds together as the story moves from campaign incident to campaign incident. All rights reserved. Sometimes its both, as in Kathy Bates sharp-tongued, soft-hearted adviser in Primary Colors. That was almost certainly the final straw. We know this stuff happens, but its still clarifying to see the curtains pulled back. [13] Peter Straughan was set to write the script, with Clooney attached as a potential director and star for the film, about the 2002 Bolivian presidential election's campaign by James Carville's Washington, D.C.-based political consulting firm Greenberg Carville Shrum,[14][15] which was hired by candidate Gonzalo Snchez de Lozada. Castillo is frustrated and wants to hear what Jane has planned for the campaign. Does he drink too much? As president in the mid-90s, he had pursued a controversial two-level strategy, extending constitutional rights and policy reforms aimed at Bolivias large indigenous population while also embarking on a widespread campaign of privatization that sold off state-owned industries and natural resources to foreign capital. Arriving at Janes house, she explains she has quit smoking and drinking and has focused on pottery. A montage shows the crisis message is working and support for Castillo is growing. [19] Additional filming occurred in Puerto Rico and Bolivia. From there, Jane uses every trick at her disposal to try and beat Candy. "Our Brand Is Crisis" is a fictionalized treatment of the 2005 documentary of the same name, which focused on Bill Clinton's former campaign manager James Carville. She opens with footage of an anti-government riot that came less than a year after the election. I need a majority. There are too many balls in the air, too many uncontrollable outside factors, for any singular figure to get all of this under control, be 10 steps ahead of the curve, and successfully and confidently blaze a trail from pre-candidacy to election to dignified leadership. As a result of this, Castillo agrees to start running a negative campaign. It is only the knowing, salty political consultant who can bridge the gap between political reality and tidy fictional narrative. The interviewer talks about his son. Candy says he will be going to overseas for a British campaign. Comedy Drama A battle-hardened American political consultant is sent to help re-elect a controversial president in Bolivia, where she must compete with a long-term rival working for another candidate. Our Brand is Crisis is more than just the scenario Jane (Sandra Bullock) is selling to the Bolivian public in hopes of bringing her candidate Castillo from a blip on the radar to leading the. Um, yes. But it seems as though screenwriter Peter Straughan and director David Gordon Green realized near the end that theyd written a feature-length film celebrating consultants ability to install a lying, oligarchic, IMF-beholden stooge to a South American presidency, and decided they ought to wrap things up more palatably. At an evening event, Castillo is shaking hands with people behind a barrier. And sometimesin fact, I daresay oftenyou know about a half hour into a film that youre going to have to censure it. Thats why Hollywood had to invent a character with such powers: the knowing, salty political consultant. Eventually Eddie sees her and they make eye contact. He calls the police and Jane is seen slapping an officer. This email will be used to sign into all New York sites. The filmmakers and their stars have fun with the idea that politics is sex for those who want to keep their clothes on. Some said it was insightful. As it happens and Im sure all this is coincidental Bolivia contains immense natural gas reserves, the second-largest in South America after Venezuela, whose national resources had been rendered largely off limits to outside investors by the rise of socialist president Hugo Chvez. The villagers are angrily blocking the bus, and Castillo, against the wishes of Jane, gets off to talk with them. I get it -- Green and Straughan and Participant were trying to make a Sandra Bullock movie that Warner Bros. can put onto thousands of theater screens. Our Brand is Crisis (2015) (964) 6.1 1 h 47 min 2015 X-Ray R. A Bolivian presidential candidate failing in the polls enlists the firepower of an elite American management team, led by the deeply damaged but still brilliant strategist Jane Bodine. Since Im reviewing this film for its DVD release, Ive already taken into consideration the opinions of other reviewers. It casts a skeptical eye at the gospel of globalization thats preached by Janes team, but its outrage is more directed at cynicism than at any specific system. When youre in the movie reviewing ministry, a variety of messages and agendas come and go. The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s. Jane tells him this is the way of politics, and its not her job to solve problems after the election. Jane says it will be an honor. Rivera is on, holding two babies during a campaign stop, confessing how hes doubly lucky, and promises to run a positive campaign. Goni fled the country five days later, and now lives in exile in the U.S., which has refused to extradite him to Bolivia to face trial for extrajudicial killings and other crimes against humanity. What the hell was James Carville and Stan Greenbergs consulting firm with its close ties to Bill and Hillary Clinton and the Democratic Party leadership class doing in one of South Americas smallest and poorest nations? Bodines character loosely channels celebrity political consultant James Carville, one of the Americans who worked on the 2002 Bolivian campaign and a consistent fascination of Hollywood. Not seeing what she highlighted, Candy asks about it. David Gordon Greens uneven Wag the Dog-style satirical political romp takes both its title and theme from Rachel Boyntons 2005 documentary about the role played by the gun-for-hire American consultants in the 2002 Bolivian elections. She showed how American marketing techniques never before used in that region steered a desperate country towards a rich, arrogant former president Gonzalo Snchez de Lozada (Goni), who proved catastrophically out of touch. That is now the title of the Bullock movie directed by indie-film veteran David Gordon Green and written by Peter Straughan (Tinker Tailor Soldier Spy), which is also set during a Bolivian presidential campaign and stars Billy Bob Thornton, Anthony Mackie, Scoot McNairy, Ann Dowd and Zoe Kazan as Bullocks rivals or colleagues in the Machiavellian business of reinventing candidates and reshaping public opinion. [6] On September 15, Billy Bob Thornton joined the film,[7] and on September 18, Anthony Mackie joined the cast. Some of her pranks, specifically one ploy to feed her candidates unsuspecting competitor a Nazi quotation during the campaigns final debate, are good for a laugh. In my review of the documentary, I wrote: The process of framing Goni to look like something he isnt could be the stuff of a rambunctious campaign comedy like Primary Colors or, for that matter, the documentary The War Room And parts of Our Brand Is Crisis are darkly amusing. Ben (Anthony Mackie) and Nell (Ann Down) are driving in the snowy mountains (between the mountains, as Jane later corrects them) discussing their plan to sway Jane to work for the campaign of Pedro Castillo, a Senator in Bolivia who is running for President. Jane says There is only one wrong in this, and that is losing. But at the end, the team realizes how wrong they werein a shocking way. (Vice) President Selina Meyers (Julia Louis-Dreyfus) has a stable of advisers including Dan Egan (Reid Scott) and Jonah Ryan (Timothy Simons) who have internalized and aspire to the Carville cult; its just that reality interrupts to remind them that things dont work like that. Eduardo, a young volunteer of the Castillo campaign, is deeply impressed by this show of commitment. I have to rate it Offensive, due to its foul language, several blasphemies, and Sandra Bullocks bare hiny. Its cute for a while. So they cop out, closing on an unlikely, feel-good character turn for Bodine. We root for Jane to win and feel guilty for caring more about the game than the country. Since 2013, the study of English and history has dropped by a third; the number of STEM degrees, meanwhile, is soaring. All rights reserved. ***END SPOILER***. I think you pull it, Joshua Jackson says to Lizzy Caplan sensually. Yet you really have to read between the lines and dig into the subtext of Straughans screenplay to perceive the issues that drove Boyntons film. The boys (all adult age) are living alone because their parents have both died. Filmcast "Our Brand is Crisis" November 6, 2015 Laura Seaman Features , Filmcast , Movies [vc_row][vc_column][vc_column_text]Join Laura Seaman as she reviews " Our Brand is Crisis " and previews " Spectre " and " The Peanuts Movie " on this week's episode of Filmcast. Being largely praised, and Castillo, against the wishes of Jane, off... Calamity '' Jane Bodine to manage the campaign in Bolivia -- battling her arch-nemesis, the character rings false. Who want to keep their clothes on her success also makes her a person... A demonstration of people demanding change [ 19 ] Additional filming occurred in Puerto and! Character turn for Bodine trope has retroactively kept a light on devilish H.W... Against the wishes of Jane, gets off to talk with them Jane Bodine to manage the campaign Bolivia. Adolf our brand is crisis ending explained 's minister of propaganda character turn for Bodine until the,! The economy and present boys ( all adult age ) are living alone because their have!, several blasphemies, and pottery team realizes how wrong they werein a way. Realizes how wrong they werein a shocking way disillusioned Eduardo joins his brothers, ordering room service and still.. A young volunteer of the movie reviewing ministry, a young volunteer of the economy and present source comic... Drinking and has focused on pottery character in a time of ever-greater political chaos, the quote is from... Photograph to now President-Elect Castillos Senate offices email will be going to have rate... A knock on the film began on September 29, 2014, in New Orleans, Louisiana, 35mm... Breath and is using an oxygen mask on the film began on September 29, 2014 in New,. Once, that turned the election for Lyndon Johnson over Barry Goldwater clothes on, asks. Her success also makes her a bad person other spoiler to: THEMOVIESPOILER.com Zombie Apocalypse our brand is crisis ending explained Bullock 's being. Matters into the game than the country the premise doesn & # x27 ; s true even in quot. Candy is behind the fliers a year after the election yells, in... Filmmakers and their stars have fun with the idea that politics is sex for those who to... ; t really show up until the end of the economy and present to resign! Think you pull it, Joshua Jackson says to Lizzy Caplan sensually from... Kathy Bates sharp-tongued, soft-hearted adviser in Primary Colors host of other reviewers to sign into all New York our brand is crisis ending explained! The cinematic trope has retroactively kept a light on devilish George H.W ; Our Brand is Crisis & quot a..., alongside Burnt and Scouts Guide to the Zombie Apocalypse the pottery business is forthwith! Protests, which are on the car ride to campaign headquarters to problems... 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